“While online grocery adoption was certainly on the rise pre-pandemic, the acceleration came fast and furious, and FreshDirect experienced outsized growth.”. Demand for restaurant-quality food spiked in 2020 as the restaurant industry has experienced waves of lockdown measures. Bringing together the world's best brands and products, the FDC enables the addition of thousands of new products to FreshDirect's selection, which will be rolled out in the coming months … You can rely on FreshDirect for premium quality and friendly service. Meat, FreshDirect, which offers 250 cuts of meat to customers, experienced a 63% rise in meat sales last year vs. 2019. In order to manage a full inventory of products that must be delivered at peak quality, FreshDirect constantly evaluates its logistics. Suppliers, “As consumers still needed to buy regular fruit and vegetable grocery list items, demand for online fresh food skyrocketed,” ​said the online retailer, noting a 37% increase in fresh produce purchases online. What's new at FreshDirect at the Office? FreshDirect has predicted consumers are going to buy more fresh seafood, premium cuts of meat, prepared meals and produce online. COVID-19, “In the past year, FreshDirect has seen significant growth in all major cuisine categories of prepared foods,” said Crawford. Meat, fish and savory ingredients, “Plants and plant-based products are certainly in these days,” said Tara Miller, Trader Joe’s director of marketing. They have a large catalogue of daily consumable food items which is delivered at home. | Technical / White Paper. Ahold Delhaize, which told WGB in November that it views the different grocers in its stable not as "banners" but as “great local brands,” has tapped into the fiercely fresh and locally minded FreshDirect at a seemingly ideal time in the e-commerce grocery trajectory. “This trend is expected to hold steady after the pandemic as people realize they can make a top-quality filet mignon or New York strip at home​.". “FreshDirect’s retention has grown, indicating that many of these new customers have tried the service for the first time and have not looked back. Retailers who can demonstrate the freshness (i.e. Manufacturers, “Being part of the Ahold Delhaize family will continue to build on our strengths and offer great service to our customers,” he said. FreshDirect is one of the largest online markets for fresh dairy products for consumption. Subscribe The highest growth area for FreshDirect – whose operations, including its 400,000-square-foot automated fulfillment center and campus, are in New York City – has been in the surrounding suburbs, it said. The Trader Joe’s team is also a fan of its Beef-less Ground Beef, which it recommends in Bolognese sauce, sloppy joes, tacos, burritos and more. In early 2008, … Looking ahead, the company said it wants to do more with seafood alternatives. “The rapid increase in demand for online grocery and the boom in home cooking are squarely aligned with what our team of food experts have been seeing firsthand, both early last year and later accelerated by the pandemic.” ​. Trader Joe’s has explained the need for packaging in the produce aisle in past podcasts, particularly with fragile items such as English cucumbers that have a thin skin, which causes them to shrivel and dry more quickly. GoodBelly. return vOut; “In 2021, FreshDirect is anticipating all-time high levels of engagement with prepared meals and meal solutions.”, As Crawford and the rest of the FreshDirect team look ahead to 2021, it is with excitement and a ready-to-scale mindset. “This partnership enables us to further our mission of delivering access to great tasting, premium quality, fresh food to as many people as possible at an even greater scale.”. function sanitize_gpt_value2(gptValue) WGB and BrandSpark collaborated for the third annual Most Trusted U.S. Food Retailers market study to identify the retailers that are capturing the highest affinity among shoppers from coast to coast. Crawford notes that while the pandemic has brought increased creativity in the kitchen, it has also caused cooking fatigue. $(document).ready(function() { FreshDirect expects to see additional suburban growth and a surge in online grocery ordering well into 2021,” ​noted the company. Discover what it takes to make plant-based part of every meal in our groundbreaking... ADM | 17-Nov-2020 FreshDirect takes out many of the touch points where produce could spoil in the fresh food supply chain. }); FreshDirect​​, which delivers groceries directly to customers along the East Coast (New York, New Jersey, Connecticut, Pennsylvania, Delaware, Maryland and Virginia), has analyzed past and future online orders to spot trends in consumer purchasing habits early on, said Scott Crawford, chief merchandising officer, FreshDirect. “I remember the time when, if you put the word ‘vegan’ on a package, it could actually hurt its sales,” replied colleague Matt Sloan. FreshDirect takes out many of the touch points where produce could spoil in the fresh food supply chain. Launched in … “Our vertically integrated, farm-to-customer model is successful—we have unmatched relationships with our farmers, fisherman and growers, many for more than 18 years,” Crawford said. Markets, Order now for fast delivery. Do not sell my personal infoPrivacy PolicyContact UsRSS, FreshDirect CMO Talks 'Fast and Furious' Online Growth, “Online grocery adaptation was the standout trend of 2020,” FreshDirect Chief Merchandising Officer Scott Crawford, said in an interview with, “At FreshDirect, we approach everything based on what is best for the food and, store and maintain our products in a perfect environment,” he continued. var reg = new RegExp('\\W+', "g"); FreshDirect, the Northeast’s leading online fresh food grocer, today announced its top food trends for 2020.The trends list was curated by FreshDirect's in-house team of food and wine specialists. if(i!=(aTags.length-1)) FreshDirect Campus was built to provide the best overall customer experience while allowing us to expand to new markets and offer innovations like same-day delivery.” According to the company, its new facility, dubbed FreshDirect Campus, enables it to add thousands of new products and ramp up its expansion into new … “By … Launched in 2002, FreshDirect was acquired by Ahold Delhaize and Centerbridge Partners earlier this month. They have a very prompt service which allows them to visit then best quality and the finest products … | Technical / White Paper. From Olive to Olio Novello. Order now for fast delivery. FreshDirect notes that sales of its prepared pasta entrees were up 178% in 2020. Add to List. We're constantly adding exciting products to our inventory based on customer feedback and trends. Class Has Contributed Greatly to Success of Grocery Fresh Departments. You’re looking for insights-driven innovation, and you’ve come to the right place. ", “These solutions include more prepared foods, easy meal solutions for breakfast, lunch and dinner, plus better-for-you options as consumers focused on their health,” he added. At the same time, kitchen and cooking fatigue has set in for many consumers who are increasingly looking for easy-to-prep fresh prepared meal options from Thai-style chicken to vegetable curry, according to the company, which has experienced a 178% uptick for its prepared pasta entrees. FreshDirect delivers its products to most addresses in selected counties of New York, New Jersey, Connecticut, Pennsylvania, Delaware, and Washington D.C. Trendspotter, New recipes, new routine, new cuisine. | Product Brochure. “At FreshDirect, we approach everything based on what is best for the food and we store and maintain our products in a perfect environment,” he continued. “Though they originally tried online grocery out of necessity, once new customers experienced the quality of food and the level of service at FreshDirect, they never looked back,” Crawford said. Delivering directly to customers throughout seven states, including the New York and Philadelphia metropolitan areas, and the District of Columbia, Bronx-based FreshDirect is an online food grocer focused on high-quality fresh meat, fish, produce and specialty items through direct relationships with suppliers, growers and farmers, the company said. We’ve just launched our line of Just FreshDirect spices , featuring everything … “We keep each fruit and vegetable at the right temperature (38 temperature zones in our store) and humidity to preserve maximum freshness. To maintain a loyal relationship with their customers, each year they regularly provide Freshdirect New … Subscribe, By Mary Ellen Shoup In FreshDirect’s recently released list of the top food trends for 2020/2021, including fresh seafood, premium cuts of meat, ordering fresh food online, kitchen creativity, prepared meals, conscious consumerism, on-demand delivery and online grocery, a new … Muddy Boots’ Greenlight Supplier Management helps food manufacturers, processors and retailers boost product quality, reduce waste and delight customers. Health & Wellness, Add to Cart Added. All codes are guaranteed to work. dataLayerNews = {}; FreshDirect has a huge inventory of groceries — which is especially important for me. Sale ... -Decrease the Quantity 1 enter the quantity of product + Increase the Quantity 1. 12-Jan-2021 at 17:08 GMT. “Online grocery adaptation was the standout trend of 2020,” FreshDirect Chief Merchandising Officer Scott Crawford, said in an interview with WGB. Sign up to our free newsletter and get the latest news sent direct to your inbox. var aTags = gptValue.split(','); What’s more, at FreshDirect, customers can “order their favorite fish before it’s caught,” the company said. FreshDirect makes online grocery delivery and grocery shopping fast and easy. new. When it comes to new product development in plant-based, Trader Joe’s said it looks to its hottest sellers in the traditional meat, seafood and chicken sets for inspiration. when and where it was caught) of their seafood products will benefit the most from this trend, said the online retailer, which guarantees its seafood is delivered to consumers in less than 10 hours from the time it is packed. Just FreshDirect; Kosher; New; Organic; Sale; Brand Select a Brand Popular filter products by Popular. “Being part of the Ahold Delhaize family will continue to build on our strengths and offer great service to our customers,” he said. new… } We are picking over 500,000 produce items a week to send to our customers, leveraging our industry leading cold chain.”. vOut +=', '; dataLayerNews.related_tags = sanitize_gpt_value2("FreshDirect, Online grocery"); You can rely on FreshDirect for premium quality and friendly service. Citing the many unfortunate restaurant closures since the start of the pandemic as a driver of online grocery purchases of high-end seafood and meat, FreshDirect reports that seafood sales were up more than 70% last year over 2019. As a result, the grocer has rolled out meatless tenders, plant-based sausage products, and meatless meatballs, the texture of which is key to its popularity, the TJ’s team said. Trader Joe’s customers are famously on the hunt for the latest and greatest products in-store. Coborn's, Albertsons Double Down on Meals Biz. The latest and greatest from your friends at FreshDirect. In this white paper, we look... DuPont Nutrition & Biosciences | 30-Nov-2020 Order today for delivery tomorrow! FreshDirect, Online grocery Flexitarians in 9 countries give a meal-by-meal account of their preferences. Overall, since consumers are spending more time in the kitchen, FreshDirect sees them gravitating toward more meal solutions and higher-quality products … We are picking over 500,000 produce items a week to send to our customers, leveraging our industry leading cold chain.”, As Crawford and the rest of the FreshDirect team look ahead to 2021, it is with excitement and a ready-to-scale mindset. Dairy, contact, 12-Jan-2021 “With more time on their hands due to quarantine, consumers are experimenting more in the kitchen. FreshDirect , which delivers groceries directly to customers along the East Coast (New York, New Jersey, Connecticut, Pennsylvania, Delaware, Maryland and Virginia), has analyzed past and … Discover ADM’s proprietary Global Trends, highlighting the top trends... Free newsletter NEWS. FreshDirect is committed to sourcing the freshest and best-tasting meat, fish, produce, and specialty items through direct relationships with suppliers, growers, and farmers. FreshDirect is a service that delivers groceries directly to your door. “, This partnership enables us to further our mission of delivering access to great tasting, premium quality, fresh food to as many people as possible at an even greater scale.”. During Episode 32, Trader Joe’s discussed the development of a plant-based compostable wrap for its English cucumbers that reduces the waste associated with the 300,000 English cucumbers it sells a week (over 15 million a year). The fish is in its prime environment through the entire supply chain life cycle, whether it is swimming, staying whole or processed any further before the customer orders it,” Crawford said. ... New Products. “We keep each fruit and vegetable at the right temperature (38 temperature zones in our store) and humidity to preserve maximum freshness. “In order to meet the surge in consumer demand during the pandemic, we concentrated our efforts on creating more solutions for customers who suddenly found themselves fatigued from preparing three meals a day at home. As a result, consumers are increasingly trying more prepared meal options. Fruit, vegetable, nut ingredients, This level of freshness and personalization is made possible, he said, because FreshDirect’s model promotes items that are most in season and closest to their original source. Other trends include being creative in the kitchen, … The biggest consumer trend by far, however, has been the adoption of online grocery services and that demand is expected to continue in 2021, noted FreshDirect. In FreshDirect’s recently released list of the top food trends for 2020/2021, including fresh seafood, premium cuts of meat, ordering fresh food online, kitchen creativity, prepared meals, conscious consumerism, on-demand delivery and online grocery, a new level of previously unimaginable personalization of the shopper experience emerges. Order the best of seasonal farm fresh food, great local finds, quick meal solutions, incredible new products and exclusives, and all … As they get more creative with their cooking, items such as pre-cut fruits and vegetables, meal kits and exotic spices are flying off the online shelves,” ​said FreshDirect. Takes to make plant-based part of every meal in our groundbreaking... ADM | 17-Nov-2020 | Insight.! 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