“Our customer is the luxury customer who wants to try something new — they are already wearing Celine bags in the images,” says Dress-X co-founder Daria Shapovalova, adding that she doesn’t think this will obviate physical clothing purchases from Gen Z and millennials, but they will add it to their mix “along with Rent the Runway and The RealReal”. Comments, questions or feedback? Email us at feedback@voguebusiness.com. “I am wowed by their ingenuity and execution for what is not only their first collection but a first for luxury fashion.”. Specializes in: How to Order: Add the seller on WeChat and clarify order details there. But the sunglasses are Korean, for the actor (Projekt Produkt) as well as the actress, who wears “the most Western model” of Gentle Monster, and the accessories brand Stone Hange, of which Gianna Jun is an ambassador. Buy. Caribbean. Across the industry, progress is uneven. Oct 1st, 2019. The next frontier in influencer marketing: Live shopping videos. The men’s side is dominated by Korean brands, which are much more affordable than Western ready-to-wear women’s brands. Brands worn by the female character are predominantly Italian, with Miu Miu making the most frequent appearances, followed closely by Dolce & Gabbana, then by Valentino, Missoni and Blumarine. WeChat Sales KOL Top 1 WeChat Chinese Influencers in Fashion: Becky Li Record of selling 100 MINI cars on her WeChat official account within 4 minutes. 10M followers on WeChat. “Never before have you been able to wear silicon that is dripping and glowing,” says Sello, of Auroboros. For women, Adidas flip-flops are “the only footwear at less than 200 yuan in the series, the unique opportunity to look like a goddess.” The Korean sneakers Suecomma Bonnie (two items Miracle Sneakers and Million) are much less affordable (1,900 yuan and 1,300 yuan). English brands find favor in the eyes of the author only if it comes to outdoor brands (Fusalp) – the segment featuring the only Korean brand of the feminine selection (NEPA). “If Fortnite shuts down with all those billions of goods in the game, you don't own it,” she says. New marketplaces are establishing avenues for digital fashion designers to sell their designs, and for customers to wear them, outside of games or marketing moments. Instead of waiting for the item in the mail, it arrives via email. Legend of the Blue Sea provides a panorama of male Korean fashion with its sometimes French-sounding (Perdre Haleine) or Anglo-Nordic-sounding (Andersson bell) brands, from young (Nohant) to more established (Solid Homme) brands. Murals and Wall Drawings. Journalist-turned-fashion-blogger – with more than 3 million followers – sold 100 Mini Cooper Countryman cars on her WeChat blog in five minutes XR Couture founder and creative director Subham Jain’s family manufactures apparel for brands including River Island, Guess and Asos, and as brands have begun creating digital samples, he saw the opportunity to create an influencer-friendly approach to fast fashion that created less waste. The blockchain is able to certify the artist, the owner, and the edition, such as “1 out of 100”, and it allows the owner to retain the good, even if The Dematerialised were to disappear, Hernandez says. This might bode well: Farfetch has said the same thing. Event chairman Tjin Lee is looking to start a new fashion week next year, with a broader focus on Asia The Spring 2018 Collection by Jason Wu was presented at … Lee - The Legendary Denim Brand Since 1889 For 130 years, with purposeful craftsmanship and innovation, such as the classic style of ‘101’ cowboy jeans to iconic dungarees, Lee demonstrates the passion of innovation, transforming from a practical-and-durable-workwear maker to a contemporary-and-trendy fashion giant. ), comes from the Korean cosmetics brand Hera. Eda Lee李达 Hair Makeup Art Fashion from @jogo.studio Team WeChat:13751750610 Email: 59449876@qq.com weibo.com/jogoleeda Related Categories. Sandro is also featured in the men’s selection, but with another positioning as it is presented as a ‘light luxury’ (, ) brand that was recently acquired by a Chinese group – it will then be the only Chinese brand in the. Not all elements of digital fashion mimic the physical world. Li Jiaqi is … Many digital garments capitalise on the opportunity to create something that is not possible in real life; a recent sneaker created by Buffalo London and The Fabricant, for example, was $60 on Dress-X and adorned with moving flames. Lee Gwang Soo's messenger emoticons will be released in China. When mentioning Becky, she is often described as “one of the most influential fashion bloggers” or a “shopaholic”. Thirty per cent are from in-house designers. Rather than paying to own a physical garment, customers pay for digital versions they can overlay on images of themselves. “Everyone loved the designs and would say, ‘I would love to try this — this is my address’,” but once they understand the concept and post the digital content, they see an increase in comments and engagement, he says. Graffiti and Street Art. East Village Art. “Neither colour nor style are becoming, one cannot help wondering why spend $ 1,415 to wear an attire that makes you want to cry in the bathroom.” The author is not less critical of Tom Ford. Indeed the 20 episodes seem to be a brand placement festival of fashion and accessories brands worn by. No brand of Chinese origin has been selected. When they buy a 3D digital design — prices generally range from $15 to $200, they also submit a photo. Finally Bfaner outlines that the lipstick worn by Gianna Jun during the series, already dubbed ‘siren colour‘ (人鱼色), comes from the Korean cosmetics brand Hera. Please refer to our terms & … ), one of the most popular fashion and lifestyle WeChat accounts in China, takes a close look at the Korean TV series Legend of the Blue Sea (. Possibly a 69CallMe1 replica. The most popular item on Dress-X is a butterfly dress from LVMH-award nominee Paskal (left). The more than 600 items on Dress-X are from both purely digital fashion houses and traditional fashion brands who have created digital versions of their designs. Why it matters: The new mini program is Pinduoduo’s latest move to increase user engagement by boosting social interaction. The Dematerialised designed its site, still in beta, intentionally to be a 3D world that did not resemble an online marketplace. When he started XR Couture, he promoted it by tagging influencers. Otherwise, digital items can be copied, which diminishes their value for brands. Digital fashion surges in a sales downturn, With Drest, digital clothing is one step closer to mainstream. “Not only will digital fashion marketplaces make money with primary sales, but for the first time, brands can participate in the secondary market for the life of a digital product.”. Finally Bfaner outlines that the lipstick worn by Gianna Jun during the series, already dubbed ‘siren colour. Shoppers can also view the item in their own environment through AR. The concept is still new to many customers, but all see an opportunity to be the Farfetch or Net-a-Porter of digital fashion. The author of the article begins by slightly mocking the plot and is ironical about the very expensive clothes that the lead actress found in a trash can at the beginning of the series as she plays a mermaid out of water in search of clothing once on land. Digital fashion marketplaces can open up additional revenue for designers and brands, says Dress-X co-founder Natalia Modenova, who is based in Los Angeles. 69CallMe1 operates a WeChat shop. “Sales will surely explode”, believes the author, referring to the craze for Korean cosmetics in China, amplified by the impact of the series. Hip Hop Legend Q-Tip Shares His Diverse Art Collection. WeChat Adriana Lee As the ... Cartier, Bulgari, Gucci and others that have been connecting and selling through WeChat in recent years. “I know it better than anyone else how much waste a manufacturing unit produces,” he says. Viv Lee is a ceramic designer who graduated from Glasgow School of Art in 2017 with a Bachelor of Fine Arts in sculpture. Jain and others predict a subscription-based service that works akin to Snapchat filters. Suits and coats are also mostly Koreans, with brands like Mahagrid, KAI-aakmann, 87mm, but the Italian brands are making their mark with Armani, Versace, Neil Barrett, and Moncler, as well as the American brand. “Digital fashion marketplaces will disrupt the entire fashion industry,” predicts Megan Kaspar, managing director and co-founder of Magnetic, an investment and incubation firm focused on businesses in the blockchain sector. XR Couture, The Dematerialised and Dress-X have all launched in recent months as places for designers to sell and for customers to buy digital-only designs. Note that two male items of the English brand Represent and the Japanese brand Sacai are included in the decidedly eclectic female wardrobe, ranging from the most sophisticated ‘bling bling’ to the most loose sportswear. With consumers now adapted to always-on screens, there are more opportunities to sell them digital garments for Zoom and other virtual worlds. Half of its customers are between 25 and 35. ), which was aired in South Korea from November 2016 to January 2017. “There are a lot of conversations of having digital twins or avatars in a game or for other occasions,” Dress-X’s Modenova says. The author adds that “at 242 yuan, these are probably the cheapest shoes worn by the actor in the series”, where are also featured Giuseppe Zanotti sandals and Gucci tartan slippers. To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Bfaner suggests that what is really worth watching in Korean series is the trendy looks of the protagonists. Auroboros designers Paula Sello and Alissa Aulbekova, who are in residence at Lee Alexander McQueen’s Sarabande Foundation, debuted their first ready-to-wear collection this week, a 14-piece run inspired by sci-fi films, including Ex Machina and Avatar. DISCLAIMER : Some of the Factory's or Seller's have different Dedicated Yupoo Pages e.g., Umkao have a dedicated Yupoo only for Converse i.e., Maixiecun1 , Another for Kids Shoes i.e., Pengguoyou, Another for BasketBall Shoes i.e., xy1688, Another for only New Balance Shoes i.e., Zhang Jinzhen and etc. ” says Auroboro ’ s brands special and curated that will make brands to... Lipstick and fragrance are today in garment accessories, with many of top international apparel brands our... 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